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Béa Fertility

Company Intelligence Report

Comprehensive analysis of company details, tech stack, recruitment, and market position

Company Snapshot

Location

London, United Kingdom

Registered Name

StepOne Fertility Ltd

Website & Social

Founder

Tess Cosad

LinkedIn: linkedin.com/in/tess-isabelle-cosad

Company Bio

Béa Fertility is a VC-backed scale-up that offers natural and non-invasive fertility treatment programmes to couples. The company has developed an innovative at-home fertility treatment kit, making fertility care more accessible and affordable. Their hormone-free, intracervical insemination (ICI) applicator brings IVF-level fertility treatment into the home.

Béa aims to bridge the gap between intercourse and IVF, providing clinical-grade fertility care at a fraction of the cost. The company reported a 39.28% pregnancy rate over three treatment cycles in their initial user group. The Béa Treatment is FDA-cleared, HSA/FSA eligible, and designed to be used entirely from home with ongoing support from fertility clinicians.

The company launched its comprehensive Béa Fertility Treatment in 2024, combining 3 cycles of ICI treatment with unlimited access to a dedicated Clinical Coach, digital support, and emotional guidance — reflecting customer demand for more human-centered care.

Market & Domain

Market Category

Hospitals and Health Care

Market Domain

B2C

Target Region

UK (initially), expanding to US

Official Records

Company Details

Company Name

STEPONE FERTILITY LTD

Company Number

12539481

Company Type

Private Limited Company

Status

Active

Date of Incorporation

30 March 2020

Next Accounts Due

31 December 2025

Nature of Business (SIC)

71129 - Other engineering activities

86900 - Other human health activities

Full Address

St. Johns Court, 144–146 St. John's Hill, London, England, SW11 1SN

Persons with Significant Control (PSCs)

Ms Tess Isabelle Cosad

Nationality: French, American

Born: April 1991

Natures of Control

  • Ownership of shares (25% to 50%)
  • Voting rights (25% to 50%)
  • Right to appoint and remove directors
Active

Mr David Gerard O'Rourke

Nationality: Irish

Born: July 1985

Natures of Control

  • Ownership of shares (25% to 50%)
  • Voting rights (25% to 50%)
  • Right to appoint and remove directors
Ceased

Tech Stack

Development & Programming

JavaScriptReactTypeformPhotoSwipeShopify Gift CardsConversion BearHoneycomb Upsell FunnelsShopify Account

Hosting & Infrastructure

Shopify

Analytics & Tracking

KlaviyoHotjarVisual Website OptimizerGoogle AnalyticsGoogle Analytics 4Facebook SignalMicrosoft ClarityGoogle Conversion TrackingGoogle AdWords ConversionGoogle Conversion LinkerTrustpilotGoogle Tag ManagerFacebook Pixel

Marketing Tools

Google AdWords ConversionKlaviyoHotjarVisual Website OptimizerTrustpilotTypeformShopify Gift CardsHoneycomb Upsell FunnelsKlaviyo Learnq

Recruitment Data

Current Job Listings

Title Location Post Date
Senior Fertility Nurse London, UK 5 days ago
Clinical Coach Remote, UK 12 days ago
Content Writer (Fertility) Remote 20 days ago

Company Benefits

Health & Wellness

  • Private medical insurance
  • Fertility treatment support
  • Mental health support

Financial

  • Competitive salary
  • Equity options

Development

  • Professional development budget
  • Conference attendance

Work-Life Balance

  • Remote work options
  • Generous holiday allowance
  • Enhanced parental leave

Customer Feedback

Customer Reviews Summary

Total Reviews

5

Average Rating

5.0

Most Recent

18 July 2025

18 Jul 2025 • Anonymous

"Tried Bea Fertility after trying to conceive placed a lot of stress on both me and my husband, especially after a previous miscarriage. The applicator was really easy to use and we are extremely lucky that it worked first time for us... I am now 14 weeks pregnant."

19 Mar 2025 • Joy

"Great customer service. We purchased the 3 cycle package. Had an initial virtual consultation with Sandy who answered all our questions and reassured us. On the second use, one of the devices was faulty and the team were prompt in their reply and sent us a replacement within a few days."

13 Jan 2025 • Emily

"We got pregnant our first try using Bea! I can’t thank and recommend Bea fertility enough! We got pregnant our first time using this after ttc for almost a year. Took the pressure and stress out of the whole thing..."

5 Jan 2025 • Anonymous

"Everything you need to know. Very easy to find out everything you need to before buying any treatments... Although we were unsuccessful with the treatments, I'm glad we had this option available to us to help us in our fertility journey."

Not specified • Anonymous

"We wanted to give Béa a chance before IVF. Firstly, it's a lot cheaper than IVF and secondly a lot less invasive... After attending a few zoom seminars run by Tess and Sandy, I knew it was a treatment that I wanted to try."

Funding & News Signals

Latest News & Press

Pioneer Life Sciences Fund Invests In First Of Its Kind At-Home...

22.11.2023 — Pioneer Group today announced an investment in Béa Fertility to further expand the company's first of its kind at-home fertility treatment programme.

Read more

Why we invested: Bea Fertility - 7percent Ventures

10.10.2024 — Oct 10, 2024 - Bea Fertility has developed a hormone-free, intracervical insemination (ICI) applicator, which takes IVF-level fertility...

Read more

Béa in the Press

"On the treatment side is burgeoning fertility-as-a-service startup Béa Fertility. Based in the UK, the startup plans to offer at-home fertility treatment as ..."

Read more

Funding Signals

Latest Funding Round - Convertible Note

Bea Fertility closed its last funding round on Aug 31, 2024 from a Convertible Note round. The company has raised funds over 5 rounds.

Source: Crunchbase

Lead Investor - Pioneer Group

Pioneer Group is the lead investor in Béa Fertility's latest funding round held on Nov 22, 2023. Béa Fertility has a total of 25 investors.

Source: Tracxn

Previous Funding Round - Venture

A previous Venture Round was held on July 31, 2023, with investors including Octopus Ventures.

Source: Crunchbase

Company Health & Strategic Insights

  • Financial Strength: StepOne Fertility Ltd demonstrates a stable financial position with £409,479 in net assets as of 31 March 2024, primarily driven by substantial share premium reserves (£3,863,362) offset by accumulated losses (£3,510,619). Current assets (£462,517) significantly exceed current liabilities (£141,597), ensuring strong liquidity.
  • Operational Efficiency: The company maintains healthy cash reserves (£350,079), supporting operational flexibility. Key metrics indicate solid asset management, with tangible assets (£71,372) and intangible assets (£17,187) reflecting moderate investment in infrastructure and intellectual property.
  • Market Position: Béa Fertility is a VC-backed scale-up offering natural and non-invasive fertility treatment programmes, bridging the gap between intercourse and IVF with clinical-grade fertility care at a fraction of the cost.
  • Innovation & Technology: The company has developed an innovative at-home fertility treatment kit with a hormone-free, intracervical insemination (ICI) applicator that brings IVF-level fertility treatment into the home, reporting a 39.28% pregnancy rate over three treatment cycles.
  • Compliance & Governance: The company's compliance with UK GAAP and the Companies Act 2006 is evident, though its exemption from audit under section 477 may limit external assurance. Revenue recognition policies are robust with clear criteria for goods and services.
  • 🔑 Outlook: The company exhibits financial stability but should address accumulated losses and enhance transparency in profitability reporting to strengthen stakeholder confidence. Strategic focus on revenue growth and cost management is recommended for sustained success in the competitive fertility care market.